MISSING THE BIG MATCH

I am pretty sure that everybody have been in this kind of situation where you have to go to an event that you don´t really want to, but you did it in order to make someone happy.
Don´t avoid doing it, cause sometimes this action can be gratified.

This concept was used for Heineken in 2010 in one of its campaign.

With this campaign, Heineken was able to do a very original campaign, keeping their strong brand image and beliefs. This beer brand has been doing commercials for a masculine target, using topics about men and their fascination for beer and football. But they have been very successful thanks to the humour tone they always use, avoiding offensive contents.

This time they made it again and the originality of this campaign made them to be very successful. It was a very efficient strategy the idea of relating it with a very important event like the Real Madrid and Milan football match in order to call the audience attention.

RHETORICAL FIGURES IN PRINT ADVERTISING

Rethorical figures are non conventional ways to use words or images that can make them specially expressive. They are oftenly used in printed ads making them more original and inspirational.

It allows the advertiser to avoid long texts and try to be more visual and also make the receptor be more interactive and think about what is the message he or she is looking at.

Besides the most common metaphor, there are plenty of them that can contribute with the redundancy, emphasis or comparison, between others.

I have looked for some good examples and I include a little bit of explanation under them but I invite you to guess which figure is been used before reading the text.

Personification: With his figure human characteristics are given to animals.

Ellipsis: with this figure there is an intentional omission of something, that makes us think about it.       There is something that is not showed.

Comparison: This figure is comparing two elements that have a element is common.

Hiperboles: it consists on exaggerate things.

Metaphor: Implicit comparison is made between two unlike things that actually have something in common.

Hope you liked it! Thanks for your attention!

Greetings from Galaxio!

MARK RYDEN

Another artist that is subject of my deep admiration is the American painter Mark Ryden.

If there is something beyond the sublimity, over there is where his work is.

He has created a singular style mixing the reminiscent techniques of the old masters with themes of the Pop culture and choosing subjects matter loaded of cultural connotation.
Some people name his work as "Pop Surrealism".

The viewer is confronted with the shocking contrast of the childhood innocence and the mysterious and dark recesses of the soul.

His paintings have been exhibited in museums and galleries worldwide and they could be well described as..... an achingly beautiful work.

LA NUIT BLANCHE

A few time ago, navigating on the web, I got the chance to discover "La Nuit Blanche".
It is an amazing short film, directed by Arev Manoukian and probably, the most beautiful four minutes I have ever seen.

The film recently won the Grand Prize at the LG Film Festival in Toronto and the Golden Nica at Prix Ars in Europe.

Nuit Blanche explores a fleeting moment between two strangers in the street, revealing their brief connection in a hyper real fantasy.
Such an inspirational video!

It is describing how our imagination is able to create wonderful scenes and the visual effects to show this fact are absolutely fantastic and meticulous.

All I have mentioned, mixed with a wonderful music and the elegance use of "black and whites", makes this video a present for our senses.

Enjoy it!

AMAZING STREET CAMPAIGNS

Street marketing is becoming one of the most important communicative ways besides Online Marketing. It offers a lot of possibilities and produces a big impact on the receiver.

It consists in a product promotion in a no conventional way in different public places. It could have a small cost and been very successful cause it calls the passerby attention in a high way. It has also the advantage of the possibility to be know by Viral Marketing or be shown in the media.

The old use of flyers and impressed ads are being replaced by this more creative way to be known.

Here some creative street campaigns of three different brands:

                                     

IT IS ALWAYS A PLEASURE, MR. RECUENCO.

I can´t find a better way to start with the content of my blog than making my humble tribute to one of my favourite Spanish artist.

His name is Eugenio Recuenco, he is a photographer and film director who was born in Madrid.

And he is the owner of the secret key of worlds that anybody have discovered before. Worlds full of magic, elegance, poetry, where you can find beauty in the higher expression, very difficult to describe with words.

His personal style has referred as pictorial and cinematrographic.

I can definitely catalogue his work as sublime.

And now, the reason of my deep admiration:

All images courtesy of Eugeniorecuenco.com

He mostly works in the Publishing and Advertising fields.

He has worked for a lot of important brands, national and international like: Motorola, Vogue, Vanity Fair, Rochas, Mc. Cann Ericksen, Yves Saint Lauren etc.

These are two videos he made for two different perfums of Loewe, one of the most important clothing brand in Spain.

If you are more interested in seeing how he works, visit Eugeniorecuenco.com.

Thanks for your attention.

Greetings from Galaxio!

PRETTY HUMAN THINGS

Hey! these are STR12567 and STR34678.

Firstly, I think I am gonna use more human names to call them in the history I am gonna tell you.

So, lets start again.. Hey! These are Stephen and Ted, two galaxiers that comes from tooo far away, another galaxy, that we don't even know. It is called Galaxio.

They have been spending many years, maybe centuries, constructing their spaceship to come here. They know a very few of us, so, firstly, they want to observe humans and, after that, think what to do on planet Earth.

After a lot of years of travelling, they are very excited about what they are going to find here. They were surrounding the Earth and watching us through their superdigitalic microscope and thinking:

ST: Mmm... that's really confusing. Look Ted! Are you watching what they are doing?

TED: Which are the humans Steve? the ones that looks very happy around the gardens?

ST: AAARRG! STUPID! these are the dogs. Did you not read the manual?

So, they continued observing and watching all of our movements without understanding so much..

This is what ST was thinking in this moment ( maybe what Ted was thinking is not really relevant, given his intellectual level)

ST : Mmm... How strange they are!..with those super small heads, walking or driving this kind of super slow machines, wearing this stupid and innecessary clothes. They are producing kind of sounds that also produce a cause in others, so...it must be a kind of communication. They go to closed and dark places and shake their bodys when music sounds...Sometimes they don't look happy, most of times they look stressfull. In some places they fight and apparently die.. In some places they have a lot of things but in others they have nothing..

So, the previous illusion that the galaxiers had at first about coming to earth was fading and they start thinking about coming back to Galaxio,when suddenly:

ST: Hey! Ted wait a moment! Come back to this point with the microscope!

 OH  WOOOOOOW!!  

ST. tried to look calm but he was really really excited, and Ted..I can't imagine how much excited he was..

TED: Do you know what, Steve? I think that Earth could be a very good place, isn't it? What do you think if we go down and live there for a while? PLEASEEEE! STEVE PLEASEEE!

So that is what makes galaxiers land in Earth.

Next step was to try to look pretty human.

With this little story, that I would like to use as a metaphor, I would like to express my fascination about the creativity of life, the creatitivity of world. Sometimes I stop and think like a galaxier. Simulating that all is new for me, like a stranger, and not giving all for done..and I feel surprised.

Maybe this is the way that also kids feel because they don't know anything and everything is new for them and they can feel this kind of surprise and have a totally free imagination, given that there is nothing supposed or stablished for them. They can imagine how the sun is smiling or that it is raining Coke.

There are lots of things established in the world and, of course, this is how they have to be, if  we don't want to live in a chaos but, doing a tour outside reality we can liberate our minds, our stablished cultures and look for some creativity.

Sometimes you can feel like Steve, and you don't want to go very far from the lines, not having a lot of trust and been very careful or sometimes you can feel like Ted and feel fascinated and let yourself be taken away. But the really important thing is that you have to be curious and spend so many years building your spaceship, travelling away and looking for solutions.

It is not an easy task but it can even be even better because you are going to fell more fulfilled when you get it and no matter where you are: sitting on the park, meeting people on the street, in very moment the ideas can come.

In the contemporaneous world, there are plenty of advertising impacts and we don't pay attention to most of them, and they even disturb us sometimes. It is like when the galaxiers are observing the whole world, piece by piece. Maybe, most of the thing they see, are not interesting but, when they see something that really surprises them they don't hesitate in going down. 
Maybe, this moment, could be the better time for Advertising cause, although people is very tired about advertisers and their stuff, they are also needing something that calls their attention and impacts in their minds and hearts.

I wanted to do this kind of introduction to explain my feelings and to introduce a bit of myself and to send an idea about what this blog is going to show. Absolutely everything that is related with creativity, advertising, own stories, thoughts, thinks of this world, or even from another.

Thanks for your patient!

Greetings from Galaxio!

MEANWHILE IN BOSTON....