Don´t avoid doing it, cause sometimes this action can be gratified.
This concept was used for Heineken in 2010 in one of its campaign.
With this campaign, Heineken was able to do a very original campaign, keeping their strong brand image and beliefs. This beer brand has been doing commercials for a masculine target, using topics about men and their fascination for beer and football. But they have been very successful thanks to the humour tone they always use, avoiding offensive contents.
This time they made it again and the originality of this campaign made them to be very successful. It was a very efficient strategy the idea of relating it with a very important event like the Real Madrid and Milan football match in order to call the audience attention.
